Helping The Grange Book More Tours with the Right Families
Here's how The Grange Institution in Singapore used doris to cut through the noise, connect with the right families and get more tours booked.
Nexus joined doris before it was proven because it was doing something different. Less than a year later, the enrolments are coming in.
About Nexus International School (Singapore)
Nexus International School is an international school in Singapore catering to children aged 3 to 18, with a community of over 1,500 students from 60 nationalities and a reputation for strong academics. As an experienced Director of Marketing and Admissions, Matt Hall's job is to get Nexus in front of the families it's right for, in one of the toughest school markets anywhere.
The Challenge
Singapore is about as crowded as school markets get. Plenty of excellent schools, all fighting for attention, and a recent dip in expat arrivals (driven by rising costs) has only sharpened the competition. To stay ahead, Matt needed Nexus on the radar of as many of the right parents as possible, beyond the usual promotional channels.
Why Nexus chose doris
Matt and the team at Nexus joined as one of doris’ early adopters, taking a bet on a new platform with potential that promised to do something different by providing parents a neutral, unbiased space to find the right schools based on their specific needs.
Two things sealed it. First, doris widens the school's reach cost-effectively while giving parents a better experience. Second, the team's focus on organic growth made it a partnership worth backing long term.
From reach to enrolments in 9 months
Half a million parents have used doris since Nexus joined. Here's how that traffic translated for Nexus specifically: one family enrolled, two more chose Nexus with doris in the mix, and a pipeline of others is still building among those who took "high intent actions", like downloading a brochure or booking a tour.
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