How doris generated enrolments for Nexus International School (Singapore)

About Nexus International School (Singapore)

Nexus International School is an international school in Singapore catering to children aged 3 to 18, with a community of over 1,500 students from 60 nationalities and a reputation for strong academics. As an experienced Director of Marketing and Admissions, Matt Hall's job is to get Nexus in front of the families it's right for, in one of the toughest school markets anywhere.

The Challenge

Singapore is about as crowded as school markets get. Plenty of excellent schools, all fighting for attention, and a recent dip in expat arrivals (driven by rising costs) has only sharpened the competition. To stay ahead, Matt needed Nexus on the radar of as many of the right parents as possible, beyond the usual promotional channels.

“Parents are increasingly sceptical of marketing that’s clearly been paid for or placed. To stay ahead of the competition, I wanted a neutral, third-party platform where we could reach families without that filter going up straight away.”

Matt Hall, Director of Marketing and Admissions, Nexus International School (Singapore)

Why Nexus chose doris

Matt and the team at Nexus joined as one of doris’ early adopters, taking a bet on a new platform with potential that promised to do something different by providing parents a neutral, unbiased space to find the right schools based on their specific needs.

Two things sealed it. First, doris widens the school's reach cost-effectively while giving parents a better experience. Second, the team's focus on organic growth made it a partnership worth backing long term.

Nexus in numbers

Since Nexus joined, over half a million parents have used doris, and that visibility converted. Within six months Matt had one confirmed enrolment he could attribute to doris, two more influenced, and a few in the pipeline.

The maths is hard to argue with. Annual fees at Nexus sit around 40,000 SGD. One confirmed enrolment has already covered the partnership several times over, before you count the pipeline or the years a student stays.

“For the very reasonable cost of joining doris, schools quite simply cannot afford not to participate — it’s less than the value of one learner.”

“In just six months, we have already exceeded one confirmed joiner, with two more influenced. We have no doubt that, with the awareness constantly built on the platform, there will be more to come.

Nexus in numbers

• 7,193 parents discovered Nexus through doris
  
  
• 741 viewed their profile
  
  
• 78 shortlisted the schools
  
  
• 50 parents took the next step, like downloading a brochure or booking a tour
  
  
• 1 family enrolled, and 2 more were influenced by doris