The Grange is a small, independent international primary school tucked away in one of Singapore’s rare green spaces. With just around 100 students, lots of greenery and a tight-knit community, the school is particularly proud of its family atmosphere and the freedom children have to grow in a setting that feels more like a village than a city campus.
Being a "hidden gem" comes with both advantages and hurdles in Singapore’s crowded international school market. The Grange’s green, personal environment always leaves a strong impression on families who visit, and many who come for a tour go on to enrol. But in such a cluttered landscape, the real challenge for a small school like The Grange is being noticed by the right families in the first place.
The Grange joined doris as a founding partner in April 2025. For Desmond Kwan, Head of Marketing and Business Development, the reasoning was simple: doris helps the school get noticed by the right families at the very start of their search. Because the platform is impartial and doesn’t rely on pay-to-play rankings, parents only see schools that genuinely fit what they’re after—whether that’s a particular environment, set of values, or budget.
The detailed school profiles, complete with image carousels and videos, are perfect to showcase The Grange’s greenery, catch families’ attention, and give people a real sense of what it’s like to study there.
This means families who would truly appreciate what The Grange offers can actually discover the school, rather than having it get lost in the noise.
While visibility was the main goal, Desmond soon realised that doris offered even more. The platform gave him a level of insight into parent behaviour that he hadn’t come across anywhere else. For the first time, the Admissions team could see where the families looking at the school were coming from, which other options they were considering, and what made The Grange a good match for them. In Desmond’s words:
“No other platform I’m working with, or even know of, provides this kind of insight. Having access to parents’ search behaviour and understanding what they’re interested in helps us think much more deeply about what families are really looking for in a school. It also helps us reflect on what parents value about The Grange when they visit, and which other schools they’re considering alongside us.”
The impact is clear. Since joining doris, The Grange has seen a noticeable increase in interest from families who are a genuine fit for their community. In less than a year:
“For a small school like The Grange, even two or three families booking tours through doris is already a strong result. And when those families come to visit, we already have all the background information. We know what they’re looking for and which other schools they’re considering, so our admissions team can tailor the conversation to their interests before they even step foot into the school.”